Contect, Content, Content and more Content
Looking to get your inbound marketing mojo going, you need GREAT CONTENT! Add content that people would what to read, help with problems and answer the top questions you get all the time. Don’t just stuff your blog post or website with keywords, you need to write content that your visitors will fine interesting and informative. The more you help, the more you will build links and trust.
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It’s All About Customer Experience!
Customer Experience is the key to your business Surviving in today’s world. I think business will be taking a major turn in the months ahead. Customers are going to get tighter with their dollars and if you want any of it, you will need to service your market better than you ever had. With websites like “Yelp”, and Google Maps customers can write reviews about your business. These reviews show up at the top of local search, if you have two many bad reviews your foot traffic will slow down. Remember it’s all about the customer and their experience with your business.
When building your brand even on a local level, you need to always think “how can I service my customers better”. Without a great experience, your customers can tell 1000’s of people in only one step. Below are some key points you need to think about, sit down and go over your sales and service process. If there is any step that can confuse a customer, fix it! Your goal is not just to keep customers from leaving bad reviews, you want them to write great reviews about your business too.
Key points:
- Customer experience
- Experience of brand
- Brand statement or mission statement
- reinforcement of desired outcome
- Everybody is responsible of brand experience
- Wow! service
- Brand promise
- How do employees deliver the brand experience
Make everyone in your company understands that customer experience is the most important thing to growing your business.
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A new term that is gaining some ground is “Engagement Marketing”
Just what is engagement marketing? Is it important to small local business?
In today’s business world, marketing has taken on a completely new identity. Small businesses have more avenues to inform customers about their products and service like never before. In the past the only way to market your business was to use “outbound marketing”, this is the use of newspapers, TV, radio and direct mail etc. Today you have the Internet to put your business right in front of customers, and this brings us to “engagement marketing”. Now this has nothing to do with finding a wife, it is about engaging customers with your business and people.
When you engage your customers with online information, it builds trust and brand equity. By having one-on-one conversations with your customers using tools like Linkedin, Facebook and Twitter, you’re connecting in ways you couldn’t do until now. Talk to your customers; find out what they want from your products or services. Help them with problems, and support. You can bet when you do, they will be talking about it to all their friends and family.
So is “engagement marketing” important to small local business? YES! In hundreds of ways, if someone is thinking about doing business with you, and could visit your website to view a video about your product or service, what do you think that is worth? What if a new customer is having a problem and sends you a message on Facebook, and you get back to them after hours, do you think that could help get your referrals? You bet!
So get on out there and start engaging with your customers.
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Very Important Update To Facebook For Users
If you have a Facebook page you need to read this blog post from Facebook. Starting this Saturday at 12:01 am you can get your own Facebook username. This is huge if your trying to use Facebook to build your brand. Please read this post and act on it, make sure you get your name. Very, very important for your brand!
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Online Video is the Fastest-Growing Social Networking Platform
Online Video is the Fastest-Growing Social Networking Platform
By Tatiana Tugbaeva
According to a recent study by Lightspeed Research for Trendstream, online video is the leading social media platform with over 70% of US web users watching clips on the web. Read the complete story click here.
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Social Networking is where you need to be!
Shop Talk
Retailers see the potential for new business by linking to popular social-networking sites. From the Wallstreet Journal. Read the complete story
By JENNIFER SARANOW SCHULTZ
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Newspaper Ad Sales Plummet $2.6 Billion In Q1 2009
Today on Tech Crunch, The stats show that total newspaper ad sales dropped by an unprecedented 28.28% in the first quarter of 2009,
Read the story - http://tinyurl.com/l27ema
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Don’t Watch This: Newest Twitter Worm “Best Video” Is Spreading
Warning: It appears that a worm has hit Twitter-the tweet will say “Best Video” with a link to “http://juste.ru.” If you see this in a tweet, do not click on the link. It’s unclear exactly how the worm is spreading. But from the look of Tweets about the virus,
if you click on the link, you account could be compromised and spammed.
Read the complete story: http://www.techcrunch.com/2009/05/30/new-twitter-virus-best-video/
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Google Expands Search with New Options
This past week Google added “Search Options” to all search results. Now users cannot only search information based off a keyword or phrase, they can now search Videos, Forums and reviews from the same key phrase. The next time you do a search on Google checkout the option on the upper right just under the logo, “Show options”, click and a menu of options will appear on the left side. Now users can also very quickly get videos, read forums and see reviews.
What does this mean to businesses you ask! A ton, now your customers can get more information about what other people think of your products or services all in one place fast. The videos link is one of the best new options, if your business has online videos this is how more people will view them. With just one click, you can be right in front of a prospect letting them know why they should be doing business with you.
Today the business owner that is not thinking about inbound marketing could be out of business in the next 5 years. You should be shooting videos and uploading them to YouTube. This is some of the best marketing you can do.
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Why is Inbound Marketing Important to My Small Business?
That is a great question, let’s back up a little and examine just what is inbound marketing. Most small business owners just advertise their businesses. In the past, this worked a fair part of the time. In working with small business owners I find that most of them don’t understand the difference of “advertising” & “marketing”. This is very understandable, most small business owners are experts in their field, and don’t have a marketing degree. Most of them just do what everyone else is doing and advertise their business in the same places as their competition, using outbound marketing as the means to find customers. Outbound marketing consist of Newspapers, TV, Radio, magazines, and coupon books.
When you just advertise your business, you’re not connecting with your customer. It’s a fact that 98% of the people seeing your ad are not looking or wanting your products or services, what a big waste of marketing dollars, and outbound advertising cost are going up all the time.
Now let’s look at “inbound marketing”. Inbound marketing focuses on the customer’s needs and wants. With the right mix of New Media, SEO, Blogging, and Social Networking, inbound marketing will put your business right in front of the customer at the moment they are looking for your type of products and services. When today’s consumer is looking buy they hit the Internet searching for information on the product or service they want. This also happens on a local level, don’t think your local market is not searching Google for your type of products or services, they are! Inbound marketing is much more then getting to the top of Google and other search engines. It’s about building a community along with building trust.
Right now is the time to start thinking about how you will market your business, not just advertise it. With an inbound marketing system working for your small business, you will find that a more ideal customer will start calling, someone not focused on price alone.
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