User Intent Marketing System

Attract More Clients With Our 4 Step
Marketing & Positioning Formula

Step 1: Get Found

This stage is heavily focused on your buyers Journey, SEO, & paid traffic.

First, start off with creating your customer avatar. Understanding who your ideal client is, and what’s important to them. Understanding what results your ideal client actually wants, makes it easier to develop your unique marketing message to attract more of them.

Mapping out your buyer’s journey is a critical part of understanding the type of magnetic content you need to create. Once you know who you’re talking to, creating the content for their journey is easier.

Creating your content should be focused on the questions your prospect has when searching for a solution to their problem. This content should be in multiple formats such as audio, articles, and video. When you add this content to your website, your website becomes a valuable source of information.

The Buyer’s Journey Consist of Five Parts.

1. Thinking
2. Acceptance
3. Options
4. Best option
5. Best source to purchase the best option

By creating unique content for each part, will help educate and build trust with your prospect resulting in positioning you as the go-to expert.

Optimizing your web content will make it easy for Google and other top search engines to understand your business. This will produce higher rankings in search results. Making it easy for more clients to find you.

Creating a social strategy to amplify your original content will push your message out so it’s available all over the web.

Step 2: Educate

This stage is where your content needs to educate your ideal client. As they search for answers to the questions they have about your products and services, they discover your content. The more you educate them the higher trust and value you create with them. This is how you position yourself as the go-to expert.

Step 3: Invite

One of the most critical stages of this process is “invite”. Once the prospect has discovered your business you have educated them. It’s time to invite them to connect with you. This can be as simple as a free report, or a very low-cost high perceived value entry point. The object is to get them to your office and experience your business.

Step 4: Convert

This is where they become a client. If the other three stages did their job, you should be viewed as “the most valuable trusted source of information.” Making you the obvious choice to do business with.